“I wish that when I put a show on sale, I could tell how many people want to buy a ticket and then just sell it to them.” — Tom Windish, Previous Head of A&R and Business Development, Wasserman Music A story first For many years I’ve helped artists build audiences and tours across Europe…
Why popular bands get massive traffic and sales on their website and you don’t ? Recently, I realised that many emerging artists when they think about a band website, they don’t always measure the crucial role it can have in their marketing strategy. Instead some of them just consider it as just another business card….
Ask five artists what an artist manager actually does, and you’ll get five different answers. One will tell you it’s the person who books their shows. Another will say it’s whoever got them signed. I’ve heard “the person behind the merch table” more times than I’d expect, and “the one who handles our finances” almost…
NFTs: is it worth the hype ? There is no doubt it’s a very distracting topic nowadays. NFT acronym standing for non fungible token is everywhere across the web and in zillion discussions on the net and outside. By looking at Google Trend we can clearly notice over the last 12 months that NFT as…
Intro: Before we start on how to get more followers on Spotify, I’d just like to share some eye-opening words that stuck with me recently Over a year ago, Spotify CEO Daniel Ek estimated that roughly 40,000 new songs were hitting the platform every day. By now, that number has likely risen. Rolling Stone magazine…
Nowadays, I still come across a lot of artists not having an email list and instead keep just focusing on their social media. If you are an artist or a band and have not started a mailing list yet, let me try to convince you why it’s super important in the development of your career…
Big in Asia ? What does it mean ? After a couple of years touring with bands and developing their presence in Asia, I always end up having this “Big in Asia syndrome” conversation with several bands : John, when are we going to be big in Asia, we don’t see the ROI. We have…
