Most cold pitches sent to promoters never get a response, and it’s rarely because the music wasn’t good enough. It’s because the pitch was generic, arrived with no clear ask, or landed through a channel the promoter doesn’t actually check. This is the companion piece to our guide on finding the right promoter in the…
Touring in Indonesia, here’s the part almost nobody explains before an artist books a flight to Indonesia: the most common visa problem isn’t a fake visa. It’s a real one, built on a sponsor that was never legitimate — and it can be cancelled instantly, even after you’ve already landed, because the sponsorship it depended…
Music showcases are one of the highest-leverage moves available to an independent artist, and they’re also one of the most wasted. Getting selected is only the beginning — I’ve watched artists play a genuinely great set at a major showcase and fly home with nothing, because they treated the performance as the whole job instead…
The short version We’ve taken European artists into China for touring purposes over multiple years, and we’ve seen both sides of what that actually means: the opportunities are real, but China is not a market where you book three shows, fly in, and expect an audience to appear. The artists who get somewhere treat China…
Big in Asia ? What does it mean ? After a couple of years touring with bands and developing their presence in Asia, I always end up having this “Big in Asia syndrome” conversation with several bands : John, when are we going to be big in Asia, we don’t see the ROI. We have…
[vc_row][vc_column][vc_empty_space][/vc_column][vc_column][vc_column_text] A couple of number about I Wear* Experiment (IWE) [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_column_text]Shows in Asia : 25[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]Best Ranking in Asian SNS (Facebook) : 7[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]Asian countries visited : 6[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Estonian band I Wear* Experiment’s situation in January 2016 Doing OK in the Baltic – I saw a few video clips with good numbers in terms…
