Smallfish Artist Management

In a nutshell.

Smallfish is a creative agency based in The Netherlands  with a strong focus on Artist Management.
Our goal is to help artists develop long-term careers in a consistent manner and in harmony with their vision and philosophy. Our territory include Europe and Asia.

Through a forward thinking approach and taking into account a global perspective, Smallfish offers  complete management services from strategy planning to playing gig at international level.

Our team is positioned to offer a number of services such as: consulting, strategy planning, PR promotions national and at international level, social media, booking gigs/showcases. We connect the dots between press, media, corporate clients, promoters, your audience and you !

Booking 80%
Consulting 85%
Social Media 75%
Web Management 65%


Big in Asia as a band – Between myth and reality

Big in Asia ? What does it mean ? After a couple of years touring with bands and developing their presence in Asia, I always end up having this "Big in Asia syndrome" conversation with several bands : John, when [...]

Touring in China as a band or not ?

IMPORTANT: In this post about touring in China as an artist or band and just to set the expectations of the readers, I will only talk about my experiences and interactions  with local promoters, media, distributors I met  while touring [...]

How I Wear* Experiment shoot their music video on top of the Great Wall

How an Estonian electro pop band end up on top of The Great Wall of China and shoot a videoclip of their popular song: DOGS. While it’s very common nowadays to travel to China and visit the Great Wall, it’s […]

How I set up a show for Backstreet Boys in Bangkok

Some Context around Backstreet Boys in Bangkok: In 2013, the American band Backstreet Boys started their world tour “A World Like This” with around 30 gigs just in Asia. Impressively massive ! Those 30 gigs were spread on a 2 […]

Touring Management in Asia – Some basics

If 20 years ago, someone would have told me that I will be involved in touring management and bring band for touring in Asia, I would not have believed you ! Lot of people tend to idealise that touring in [...]

5 Reasons why Estonian band I Wear* Experiment is popular in Asia

Let's get rid of some numbers first: Shows in Asia : 25 Best Ranking in Asian SNS (Facebook) : 7 Asian countries visited : 6 Estonian band I Wear* Experiment's situation in January 2016 Doing OK in the Baltic – [...]

The importance of music showcases – Get the best of them !

Why you should not neglect music showcases/conferences? If you are a band and looking to extend your opportunities to grow successfully, then attending music showcases could definitely be a good starting point. Beside, if you have been interacting per email [...]

South East of Asia popular destination for bands touring

Why artists/ bands are touring less in SE of Asia than Europe and US Well in case you did not notice it, it’s a fact that international artists hardly tour in South East of Asia, well actually I’m kinda of [...]

Best practises for bands touring in Asia

Bands touring in Asia, my first experience and how I faced a predicted disaster. For the last 25 years, I’m attending concerts and festivals, Just love it, could not live without. Few years back, almost 12 years in fact, I […]

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